We’ve worked with the XPS team developing their brand for several years. You might have noticed, it’s very pink! Managing Director Emma felt that using this superbright would differentiate XPS from the blue, conservative competition and getting XPS engineers to wear pink polo shirts also made her smile.
A little bit of pink goes a long way, so we’ve tried to pair down the rest of the design, creating clean and simple documents and digital media that is easily read. The pink gives the branding character and acts as a trigger for follow-up calls and gives good brand retention.
TravisBead has rolled out the branding to all areas of the business, from the website to html email, van livery to new client proposal documents.