TravisBead was approached by Livingstone White PR to develop a seasonal magazine for a luxury car dealership, Rolls-Royce Motor Cars Sunningdale.
Working closely with them and the team at Rolls-Royce Motor Cars Sunningdale, we’ve created a high quality magazine, which is subtle in style and ever so slightly shiny. Silver metallic ink on the titling and folios, subtle gradients on the footers and all the usual refinements of Rolls-Royce branding give the magazine a calm understated look and feel.
“We are very pleased with the result”, says Marian Livingstone. “TravisBead offered good suggestions to issues that arose during the project. Everyone at Sunningdale is very happy with the magazine.”
Working with a prestige brand and a large corporate client sometimes means getting bogged down in corporate guidelines, which can curb creativity. Rolls-Royce Motor Cars Sunningdale were very open to suggestions, as long as we kept it on brand. But just sticking the famous RR logo on the cover doesn’t make it of Rolls-Royce standard. We had to be mindful of the audience, the heritage and the brand.
Our next challenge is to develop the magazine further and attempt to convey the same quality and finish in an email/online version.