Following a successful career at Harrods, Harvey Nichols and Wholefoods, Mark decided to launch his own company bringing products to market, from ‘field to shelf’ The brief to ‘encapsulate what I do’, immediately made us think of food in a bag. The translucent colours work well in print and on the web. We think it will look great on labelling too…own labal maybe?
The clean, uncluttered style was continued on to the web site design. Using subtle touches of technology to highlight the projects that Mark had been involved with.
As a ‘from scratch’ branding project we followed our design process to develop a solution that solved the brief and worked for the client. Initially we provided Mark with several ideas for consideration and gradually honed the concepts. Generally we would start a logo in black and white only, until the overall design elements, wording, fonts, etc are approved. And, then we start experimenting with colour. Typically this process can take anyway from 4 to 8 weeks. We personally think that the more time there is in a logo design project, the better the outcome will be.