InvestMK, the inward investment arm of Milton Keynes Council approached TravisBead to design a series of adverts for display on London Underground escalators, in hallways and on platforms at Euston and other major intersections. Using the existing InvestMK branding, TravisBead developed a scheme based around strong Milton Keynes images and the headline, “Milton Keynes, Designed for Growth”. This was coupled with lots of positive statements about the city’s acheivements on a national level.
“This is the kind of work we really love; creative with a subject matter close to our hearts. It is great to see our work on display in such a prominent location. We are proud to promote the city we live and work in and believe that the adverts will hold their own in London and do the job of attracting people to our city.”
“We’ve had lots of great feedback, people from Milton Keynes are really happy to see their city advertised in London.”