Hattie Brazeley is a copywriter whose sales copy connects with her customers ideal clients. She works with individual clients, but also at retreat style training courses. Hattie approached TravisBead to help devise a series of seven workbooks for training courses in writing web copy, including: a “sales page that sells”, “your ideal client” and “conveying your true value”.
The pastel colour scheme and the pared back graphics reflected Hattie’s relaxed approach and gave the trainee a calm space allowing them to concentrate on the coursework. Each book has a corresponding Keynote/Powerpoint template with same style and calming notes.