Working with our marketing partners at HLB Creative we developed an new sales presentation look and feel for Fotorama, part of P+MM Sales Promotion.
“Fotorama, providers of fixed fee risk management. From on-pack prizes to text-to-win promotions and money off coupons to scratch cards, Fotorama help to control the financial risk of any sales promotion whilst eliminating the risks associated with over redemption.”
Err, sounds a bit confusing! And, there was the design and marketing challenge on this job. Simply explain the fixed fee model and demonstrate it in a way that was engaging to the viewer and would make it easier for the presentation to convey quite complex material without the powerpoint yawn.
Fotorama had a strong brand identity and an existing graphical style. We used these strong elements, coupled with images and strong composition to create an engaging presentation.
Adding strong visual elements into the Powerpoint allowed us to use less textual content, which created a more appealing look and feel. This let the presenter add the detail where necessary, instead of reading from the screen parrot fashion.