Choice Magazine is a general interest magazine for the over 50’s. Their strapline “Get the most out of life’ effectively sums up the magazine’s style and the website had to mirror this.
We used the printed magazine as a starting point for the design we developed a complimentary style, even replicating the fonts using webfont replacement.
In a text heavy site the ordering and signposting was a priority. So we have endeavoured to keep it clean and well laid out, with each section having a key colour from the complimentary palette.
The backend of the site was coded using a PHP framework that allows Choice Magazine to add new stories on a monthly basis.