All Tax Accountants operate from two high street locations in Milton Keynes. With large under utilised shopfronts, they approached TravisBead to fill their windows with some vibrant and eye catching large format posters.
The initial idea was to have a series of bold messages that would appeal to passing trade in their targets markets on the busy high streets. All Tax Accountants generally work with Sole Traders, partnerships, directors of limited companies or those considering setting up new businesses. So a rotation of messages needed to focus equally on these groups, so a series of posters was developed to appeal to each group and also construction.
In the high street where everyone is shouting for attention we chose to develop an entertaining style of illustration coupled with short clear messages. The idea was to show a professional, yet relaxed company, that welcomes passing trade.